GEO - Generative Engine Optimization
Optimizing Brand Visibility in AI Search
We optimize websites and e-commerce platforms so they can be better understood, referenced and cited by modern AI models such as ChatGPT, Claude, Perplexity, Google AI Overviews and Copilot.
GEO is the next layer of online visibility — complementing traditional SEO with optimization for generative AI systems and AI-powered search.
GEO Audit
We analyze how AI models currently understand your company, products and services.
We check:
- which information about your brand appears in AI-generated answers,
- which content is being cited and which is ignored,
- why competitors are being recommended by language models instead of your company.
The audit includes:
- analysis of content readability for LLMs,
- evaluation of E-E-A-T signals in the context of AI search,
- identification of content gaps and unanswered user questions.
Content structure for LLMs
Language models work best with content that is clear, well-structured and directly answers user questions.
We reorganize information architecture and content formats so that your website becomes a reliable source for AI systems.
We optimize:
- FAQ sections and question-answer blocks,
- definitions and concise explanations,
- summaries of key information,
- topical clusters instead of isolated pages,
- authorship signals and content update dates.
Structured Data
We implement Schema.org structured data to help AI systems clearly understand information about your company, products and services.
Structured data reduces ambiguity and helps search engines and AI models correctly interpret your content.
Depending on your needs, we implement:
- Organization,
- FAQPage,
- HowTo,
- Article,
- Product,
- Offer,
- Review,
- Person,
- ProfilePage.
llms.txt
We prepare llms.txt and llms-full.txt files — an emerging standard similar in concept to robots.txt, designed for AI models.
These files help organize information available to language models and highlight the most important content about your company, products and services.
Our work includes:
- preparation of llms.txt and llms-full.txt files,
- creation of AI-friendly service and product descriptions,
- ongoing updates when your offer changes.
Conversational content
We create and optimize content designed to answer the questions users increasingly ask directly to AI models.
We prepare:
- advanced FAQ sections,
- product and service selection guides,
- comparisons and decision-making content,
- industry-specific guides,
- professional glossaries.
Well-structured expert content is more likely to become a trusted reference source for language models.
AI Visibility Monitoring
We monitor how your brand appears in answers generated by:
- ChatGPT,
- Claude,
- Perplexity,
- Google AI Overviews.
We provide reports that complement traditional SEO analytics.
We track:
- brand mentions and citations in AI-generated answers,
- visibility for important industry queries,
- Share of Voice compared with competitors,
- incorrect or outdated information about your company.
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